Bon a PetEat

Brand Identity, Packaging and Naming

Mackle Petfoods wanted a brand that they could sell into the multiples in the UK. From a blank page we came up with the name Bon a PetEat. The logo reflects a retro Parisian tone to go with the play on the French saying 'Bon appetit'. The dog characters add personality to the brand. Seriously good food with a bit of fun.